Over the past few years, the sports drink category has grown beyond ... during the height of the popularity around Paul’s Prime drink, which has since “collapsed” in sales.

Bowyer wrote via Instagram: Prime is a range of different drinks that include sports drinks, energy drinks and drink mixes under the Prime Hydration LLC brand. The drink brand was introduced in ...

Lane Hutson, NHL star player, becomes the official ambassador of Relax Downlow. Credit: Prime Drink Group/ GlobeNewswire. Prime Drink Group has struck a deal to buy a majority stake in the company ...