Case in point? Plum eyeshadow is trending. According to a new report from Afterpay, searches for “plum eyeshadow” are spiking, with a 50% year-to-date rise, signaling a growing appetite for rich, ...

The success of the shade encouraged the brand to expand its collection of plum-coloured products to include more for lips, an eyeshadow palette and even a mascara. Last year, forever make-up muse ...

In celebration of Mother's Day 2025, Dyson unveiled a new colorway for its hair devices, Jasper Plum—a soft and soothing shade that plays into the season's color palette and offers a more ...

Notable changes include: Logo: A modern, streamlined version of the Plum Beauty logo that embodies sophistication while maintaining a sense of playfulness and approachability. Color Palette ...