The issue raised concerns over algorithm-driven pricing models that may be discriminating against users depending on whether they book rides from an iPhone or an Android device.

This development comes amid legitimate concern about cab aggregator services implementing differential pricing to effectively milk the cash cow when it comes to iPhone ... apps are not far behind ...

So when at least three instances of such notifications this past week involving Ola and Flipkart drew concerns and criticism, it certainly piqued our interest. Are startups and their apps going a ...