The third-place slot marked another return to form. Novo Nordisk’s Wegovy reclaimed the seat it held in December, backed by ...

While the Super Bowl may not always be the ideal spot for pharma, cultural events like the Oscars can offer a more ...

The NFL has inked a multi-year deal with pharmaceutical giant Novartis, marking its first such partnership. This ...

The Novartis ad, “Your Attention, Please,” starts with a provocative montage of bouncing cheerleaders, sultry fashion models and a mother breastfeeding before revealing a sobering text on ...

Ads from Anheuser-Busch attracted acclaim to the beer-maker's marketing pitches on a day of star-studded—and expensive—advertisements.

The Super Bowl is three days away and Novartis is gearing up for its advertising debut at the big game. The Swiss drugmaker announced last week that it will air a 60-second ad during Super Bowl LIX to ...

Good morning. Let’s get straight into another busy news day. Novartis said it will acquire Anthos Therapeutics, the developer of a new type of blood-thinning medicine, for $925 million ...

But the standout commercial wasn’t driven by nostalgia, humor or controversy. It was a Novartis ad with comedian Wanda Sykes, who, alongside MCU actress Hailee Steinfield, spoke about the ...

Based on the last payment, Novartis was quite comfortably earning enough to cover the dividend. This means that a large portion of its earnings are being retained to grow the business. Over the ...