With its global scale and instant recognisability, Nike has shown that with the right strategy, membership and direct-to-consumer models can be hugely successful. Nike Inc, the global sportswear ...

Nike, in particular, has introduced new terms ... with many now interested in backing homegrown sneaker brands. “We have seen how D2C brands have disrupted various sectors with original ...

Founded in July 2023, by Utkarsh Gupta and Dishant Daryani, Comet is a D2C sneaker brand ... once dominated by iconic drops from brands like Nike, Adidas, and Puma, is no longer just about ...