Other changes to Jaguar’s branding include a redesigned pouncing cat logo, called the “Leaper,” and a new monogram that ...

There's also a new logo, a new way of writing the Jaguar name (JaGUar) and a lot of pink. Is this a smart rebirth for the iconic British brand, or is it an insult to the nameplate?

While Jaguar's recent brand refresh and Type 00 concept car got a lot of derision when they debuted, it looks like some ...

The font, the new logo that replaces the growler, the bar-thingy front and rear and an ad that made little sense to me when Jaguar spent several hours explaining it and I still don’t get after ...