Jaguar has unveiled a new logo that emphasizes its posh British pronunciation ... Jaguar has stripped itself down to one ...

If the main indicator of success for Jaguar’s relaunch this week was controversy, they’ve ticked the box admirably. Rarely has a new brand logo and ad ... the beautiful F-Type sports car ...

The Jaguar rebrand has remained controversial since the bubble gum pink Jaguar Type 00 was revealed alongside a cringeworthy new logo and advertisement ... release of the F-Pace.

The font, the new logo that replaces the growler, the bar-thingy front and rear and an ad that made little sense to me when Jaguar spent several hours explaining it and I still don’t get after ...

An uncommon occurrence for a brand-new car of our current era, the Jaguar F-Pace SVR has a distinct character like no other. You either harbor a deep, unrelenting adoration for supercharged ...

Under the vented bonnet you’ll find an updated version of the F-Type’s 5-litre Supercharged V8, developing 666bhp – 99bhp more than the Jaguar F ... the brand logo is embroidered into ...