In 1998, he founded Murder Inc. under Def Jam with his brother Chris. The label’s first full-length release was Ja Rule’s debut album, Venni Vetti Vecci, which Irv Gotti also executive-produced.

The rapper's debut album, "Venni Vetti Vecci," was the start of Murder, Inc.'s rise in the '90s and early 2000s. Irv continued to grow Murder, Inc. by bringing on Ashanti in 2001 and other artists ...