Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

Mattel has reclaimed highly coveted rights to create action ... In 2022, the company snatched back the rights from Hasbro to produce toys based on Disney's princesses and characters from the popular ...

Disney doesn't just hope you see the Snow White remake, it also hopes you shell out $75 for its limited-edition dolls.

Be among the first to shop and see photos of the figurines inspired by Rachel Zegler's Snow White and Gal Gadot's Evil Queen.

According to CEO Ynon Kreiz, who spoke at an investment conference on Thursday, this transition comes at a time when Mattel, ...

The new live action remake of Snow White doesn’t hit theaters until March 21, but Disney is already rolling out new merch in ...

DC and Mattel both had their own share of reveals during this week’s Toy Fair festivities, but they had their own bombshell announcement to make as well, shaking up the toy industry in a huge way.

It signals “a promise that the toy won’t break on the car ride home,” Totzke assures. Mattel founders Ruth and Elliot Handler flank their friend and business partner Walt Disney in the 1950s.

Mattel has reclaimed highly coveted rights ... In 2022, the company snatched back the rights from Hasbro to produce toys based on Disney’s princesses and characters from the popular film ...