New Bricks Hitting The Toy Aisles As Companies Compete With Lego
Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market ...
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Mattel Expands South Bay Footprint With $59M Building Purchase
EL SEGUNDO, CA — Barbie's manufacturing company Mattel has expanded its footprint in the South Bay by purchasing an office building for $59 million. The 168,000-square-foot building is located ...
Lego announces Pokémon sets are coming next year
Today’s tease follows an announcement by Lego last January that, come October, it would be releasing a buildable version of ...
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Mattel Expands its Portfolio into Building Sets with New Brand, Mattel Brick Shop
Mattel Brick Shop is designed to disrupt the status quo, bending the rules of building with innovative features, materials and techniques that inspire builders to try something new.
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Toy Wars: Mattel takes on Lego in looming brick battle
Mattel Inc. plans to unveil the company's first brick model set in a matter of weeks, a move seen as a direct step to ...
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In Mattel's Bob The Builder Movie, Bob Has An Existential Crisis About Building
Mattel's post-"Barbie" strategy seems to be ... Ramos says the plot involves Bob coming into an awareness that his building ...
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Mattel is planning 19 movies based on its famous toys and brands after the success of 'Barbie' — here they all are
An icon in the shape of a lightning bolt. Impact Link Mattel is building its own cinematic universe after its blockbuster success with the "Barbie" movie. In 2018, the toy company behind Barbie ...