Rising Digital Transformation Initiatives – Businesses are increasingly investing in digital marketing and analytics to stay ...

Connecting with the audience has become the core focus of every business to generate personalized experiences. Today, various ...

In this modern era, as artificial intelligence continues to reshape digital marketing and public relations, organizations ...

The time and effort marketers spend on building their marketing analytics reporting instead of analyzing results is a widespread issue across agencies and brands. It's a tough cycle to break, and most ...

Students interested in this area of study are encouraged to apply to the MS Business Analytics program, which offers a specialized track in Marketing/Customer Analytics. Leverage Data to Inform ...

The best business decisions are backed by data. Insights from customer analytics can drive impactful marketing strategies, helping to enhance customer engagement and optimize business outcomes. The ...

Digital marketing is evolving at a rapid pace, and businesses need to leverage the right tools to stay ahead of the ...

In this fast changing world of technology today, artificial intelligence is thriving to engineer revolution in automotive ...

Some 86% of B2B marketers say marketing analytics is very important for the success of their digital marketing strategies, according to a recent report from Regalix. The report was based on data from ...

Leadership of digital IT marketing technology transformation falls under the expertise of Nishant Dave who brings extensive ...

Getting dozens of ad agency partners around the world to work together is like herding cats – but Colgate-Palmolive was able ...

HockeyStack has raised a $20 million Series A to bolster its marketing analytics and attribution platform. Why it matters: The funding supports marketers' need for quality tools to understand the ...