In this modern era, as artificial intelligence continues to reshape digital marketing and public relations, organizations ...

The time and effort marketers spend on building their marketing analytics reporting instead of analyzing results is a widespread issue across agencies and brands. It's a tough cycle to break, and most ...

Digital marketing is evolving at a rapid pace, and businesses need to leverage the right tools to stay ahead of the ...

Leadership of digital IT marketing technology transformation falls under the expertise of Nishant Dave who brings extensive ...

The best business decisions are backed by data. Insights from customer analytics can drive impactful marketing strategies, helping to enhance customer engagement and optimize business outcomes. The ...

Marketing Analytics will cover commonly used methods in the Marketing area, such as regression analysis and t-tests. Students will work with actual sales and customer data to determine appropriate ...

Students interested in this area of study are encouraged to apply to the MS Business Analytics program, which offers a specialized track in Marketing/Customer Analytics. Leverage Data to Inform ...

Don't give up on the phone as a channel until you see how call analytics platforms can transform your marketing. The post 10 features and capabilities you need in a call analytics platform appeared ...

Some 86% of B2B marketers say marketing analytics is very important for the success of their digital marketing strategies, according to a recent report from Regalix. The report was based on data from ...

HockeyStack has raised a $20 million Series A to bolster its marketing analytics and attribution platform. Why it matters: The funding supports marketers' need for quality tools to understand the ...

KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes.