Market segmentation is the fancy ... in ways more accurate and relevant than ever before. The patient segmentation model discussed here divides the patient population into four behavioural groups ...

Taking that failure as an example, and considering the overall outdated mode of assessment that segmentation models seem to be stuck in, we should admit that marketing segmentation models must evolve.

This helps businesses develop and market products more effectively, targeting the right customers to meet their needs and boost sales. Market segmentation is the process of splitting a business ...

Marketing resources can be effectively deployed by matching investments to the segments holding greatest promise. Segmentation models enable a business to gain an understanding of the geographic and ...