Magnolia Bakery, where Carrie and Miranda famously chowed down on pastel pink-frosted cupcakes, remains in its original West Village location. Other long-standing establishments like 21 Club ...

If you’ve ever been lucky enough to visit Magnolia Bakery in New York City, you know how legendary their soft, buttery cupcakes are. They’re perfectly fluffy, topped with a sweet, creamy ...

Magnolia Bakery is renowned the world over for its heavenly desserts – and now you can make and bake the best of them with its new 25th anniversary cookbook. Fast forward 20 years, and Magnolia ...

Magnolia Bakery is developing a mobile loyalty and payments application that will feature a different reward each month based on users reaching a certain number of purchases. The New York-based ...

The brand, which leapt to fame after an appearance in Sex and the City in the 90s, has a new identity as it announces growth plans First set up on Bleeker Street in New York’s West Village in 1996, ...

Behind the lacey curtains and homey, small town image lies a big business in Betty Crocker-style confections, so much so that a line seems to snake around the blue-awning corner in perpetuity ...