The Anatomy Of A Successful Logo Redesign Here, Jessica Hische diagrams every move she made in updating Mail Chimp’s identity--with graphic design tricks for making sure a newcomer is actually ...

This is probably what prompted the post, and it's well justified as a candidate. If ever a car logo redesign was unnecessary, ...

Piling onto the absurdity of the rationale accompanying Pepsi’s 2008 logo is the redesign’s $1 million price tag. “Surely this is satire! Pepsi gravitational pull?!” one Reddit user wrote ...