The three new potato chip flavors will hit shelves for fans to try and vote for the winner. We’re four months into 2025 and ...

For the second straight year, Frito-Lay opened a pop-up restaurant. The Flamin’ Hot Spot in Los Angeles featured Flamin’ Hot Cheetos in every recipe for three days in September.

Flamin' Hot charts the (fictional) development of the spicy Cheetos flavor from Richard learning the ways of Frito-Lay, to calling on his wife for perfectly peppery recipes, to relying on his kids ...

A Dr. Squatch soap. And, of course, a pair of Crocs. Parent company Frito-Lay has sprinkled Flamin’ Hot across products like Doritos, Ruffles, Lay’s, Funyuns, Smartfood, and even in a limited ...

FLAMIN’ HOT is the inspiring true story of Richard Montañez (Jesse Garcia), the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn the iconic Flamin’ Hot ...

Montañez started his PepsiCo career at Frito-Lay in 1976 as a janitor and is recognized as the creator of the Flamin’ Hot line of products, which have become a billion-dollar business and a cultural ...