While many iPhone users are content to use the same model for many years, they really aren't the users Apple (AAPL) most wants to target when it releases a new iPhone. The people whose attention Apple most wants to capture are the tech-savvy folks,

The tech giant is reportedly going back to the drawing board regarding which iPhones it launches each year, and when.

With the exception of irregular SE handsets and the recent iPhone 16e, in recent years, Apple has released its iPhones in a single batch at a big event at the start of fall. For the last decade that has almost always been September, slipping to October in 2020 thanks to the coronavirus pandemic.