How Liberty Media turned Formula One into a more enticing investment opportunity
The mass media group has drawn fresh interest in motorsport’s premier championship from the likes of LVMH, Adidas and ...
LVMH heir due in town for grand prix, but at least one billionaire won’t be at the race
The influx into Melbourne for the Australian Grand Prix is being spearheaded by Moet Hennessy Louis Vuitton heir Frederic ...
Louis Vuitton and Formula 1: A High-Speed Collaboration Unveiled
The partnership between Louis Vuitton and Formula 1 highlights how luxury brands are increasingly aligning themselves with high-octane sports to enhance their market presence. By becoming the global ...
The $1.6 billion deal showering Melbourne’s grand prix with luxury sponsors
The champagne house is a division of the French luxury goods company Moët Hennessy Louis Vuitton (LVMH), which signed a ...
Netflix, Brad Pitt, LVMH help catapult Formula One into ‘podium’ position in business
The man behind the $US26bn ($41bn) sports business giant that is Formula One says the global series deserves its place on the ...
Inside F1’s sponsorship strategy and the major partnerships for 2025
Under the leadership of Chief Commercial Officer Emily Prazer, Formula One has shifted towards a commercially driven model, ...
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Ferrari And Formula One Are My Fave Luxury Comeback Brands!
Matein Khalid 2024 was the annus horribilis for luxury stocks as ​the Dragon Empire's cultural DNA under Xi Dada pivoted to Maoist auste ...
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Netflix, Brad Pitt, LVMH help catapult Formula One into ‘podium’ position in business
The increased popularity has helped Formula One sign key deals like a new 10-year sponsorship with luxury brands giant LVMH worth an estimated $100m annually – Domenicali calls it a “big ...