Kokanee, long established as "the beer out here" in Western Canada, faced many challenges coming into 2012, as the brand was not as revered as it once was. Young beer drinkers continued to be ...

The Movie Out Here is a B.C.–shot feature perpetuated by the advertising company behind the Kokanee beer commercials. Directed by David Hicks, it’s essentially 90 minutes of product placement ...