Every marketing professional knows that authenticity ... Empower stakeholders to amplify key messages. Employees can be a brand’s most enthusiastic and authentic messengers, and social media ...

To use video effectively as a digital marketing tool, B2B companies can implement the following five strategies.

In the fast-paced world of marketing, staying ahead of the curve is crucial. Marketing teams must continually innovate to capture the ever-elusive customer's attention and drive conversions. One such ...

Here are five keys to customer retention that can help you increase revenue ... for example, how to augment outbound marketing efforts with an inbound strategy to increase Marketing's contribution to ...

Here are some key takeaways that I believe are most valuable for startups to keep in mind through the growth stages. As your ...

One of the main contributions of the IAB is a series of recommendations for implementing artificial intelligence in a phased ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

Visit Sarasota reports it is using funds from a Visit Florida grant and the Tourist Development Tax to cover its campaign, which will cost more than $230,000 and translate into dollars spent in the ...

But the carmaker also has funneled more money toward marketing as it seeks to remind shoppers about brands like Jeep and Ram and draw more people into showrooms. "I think that we want to look at ...