Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create his very own Ken doll that nods to his effortless style.

Mattel, the makers of Barbie, announced on Wednesday that the Los Angeles Lakers superstar will be the first professional athlete to get his own Ken doll in his likeness. Stream Los Angeles News ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

In April 2025, Mattel hit a new milestone with the release of a LeBron James-inspired Ken doll. This marks the first time a male athlete has been featured in the Barbie line, officially launching ...

The LeBron Ken doll is part of Mattel’s new Barbie Signature “Kenbassadors collection,” which celebrates the influential Ken figures who create positive change and contribute to a better ...

Mattel Inc. unveils the LeBron James' Ken doll as part of the 'Kenbassador' series. Associated Press LeBron James is now the 1st professional male athlete to have likeness depicted in a Ken doll. EL ...

Travis Kelce jokingly dismissed the idea of a Ken doll modeled after him on his podcast, but fans enthusiastically embraced ...

Krista Berger, senior vice president of Barbie and global head of dolls at Mattel, described Ken as “Barbie’s longtime best friend and supporter”. “We are excited to bring fans a new ...

LeBron James is now the first professional athlete to have his own Ken doll. Barbie manufacturer Mattel unveiled the doll on Wednesday, with James’ first name on the back of a custom blue ...