A marketer's dream? Nope. You call them kids. Kellogg's, the market leader in the breakfast cereals category, had Chocos as a key variant in its business portfolio that was primarily targeted at kids.

Kellogg's is the market leader in the breakfast cereals category with Chocos as its star variant. To increase sales, it had to look at increasing users and usage. Chocos had to look beyond the cereal ...