Kellogg's Chocos a cereal brand talks to mom and kids. The brand celebrates uninhibited childhood with its core brand proposition "Khuljaye bachpan (Celebrating uninhibited childhood)". However, being ...

A marketer's dream? Nope. You call them kids. Kellogg's, the market leader in the breakfast cereals category, had Chocos as a key variant in its business portfolio that was primarily targeted at kids.