ITC, a diversified conglomerate with a strong presence in the FMCG sector, has signed definitive agreements to acquire 100% of Prasuma, a player in the frozen, chilled, and ready-to-cook foods market.

So, why is ITC pouring crores into a relatively niche brand despite having its own frozen foods and meats brand? The group launched its brand, ITC Master Chef, in 2017, starting with frozen raw ...

evident in its Master Chef Creations brand of frozen foods, launched in 2021. But in the face of intense competition from giants such as Hindustan Unilever, Nestle and Britannia, ITC’s FMCG ...

ITC is set to acquire a 43.81 per cent stake for ₹131 crore in Prasuma, a notable player in the ready-to-cook, chilled and frozen food space with a focus on oriental cuisine, as it deepens its ...