ITC, a diversified conglomerate with a strong presence in the FMCG sector, has signed definitive agreements to acquire 100% of Prasuma, a player in the frozen, chilled, and ready-to-cook foods market.

New Delhi: ITC Ltd on Thursday signed definitive agreements to acquire frozen food and ready-to-cook foods brand Prasuma. This acquisition will fortify the company's presence in such future-facing ...

So, why is ITC pouring crores into a relatively niche brand despite having its own frozen foods and meats brand? The group launched its brand, ITC Master Chef, in 2017, starting with frozen raw ...

Indian conglomerate ITC has agreed to acquire Prasuma to strengthen its presence in frozen, chilled and ready-to-cook foods. In a stock-exchange filing, ITC described those segments as "future ...

evident in its Master Chef Creations brand of frozen foods, launched in 2021. But in the face of intense competition from giants such as Hindustan Unilever, Nestle and Britannia, ITC’s FMCG ...

ITC is set to acquire a 43.81 per cent stake for ₹131 crore in Prasuma, a notable player in the ready-to-cook, chilled and frozen food space with a focus on oriental cuisine, as it deepens its ...