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Swedish furniture retailer IKEA is developing a new store concept that will mark a significant departure from its traditional maze-like design. The company plans to introduce a linear store model ...
Meatball store under consideration IKEA has long been famous for its maze-like store layouts, with its influence over shopper psychology believed to be a major part of the company's global success.
IKEA is planning a new store design that will replace its familiar maze-like layout with a linear format. The proposed store will stretch nearly two kilometers, combining showroom and warehouse ...
You're not alone. Marketing guru Terry Fisher says that the entire store layout is designed to make you spend more - and here’s how: The ‘IKEA maze’ effect “IKEA’s store layout is intentionally ...
IKEA shoppers are furious with a big change to its menu and are begging the flat-pack furniture giant to change it back.  Shoppers could previously pick-up a pot of its iconic meatballs ...
Third, watch out for Ikea's maze-like layout which is designed to encourage shoppers to impulse buy, Andrew said. Make sure you go in with a plan so you don't get caught buying anything you shouldn't.