The only real Halloween cereal is the lineup of General Mills monster cereals. Yeah, yeah, there are Haunted Lucky Charms and Reese’s Puffs Bats, but true Halloween cereal begins and ends with ...

This Halloween, General Mills' Franken Berry, Count Chocula and Boo Berry monster mascots are coming alive as the marketer extends a collaboration with augmented reality application Blippar that ...

In time for Halloween, Generals Mills is directing shoppers to a free mobile gaming application with additional promotional codes to promote its monster cereals on its family-sized boxes of Honey Nut ...