Rewarded Video ads are full-screen advertisements within certain Roblox games that last up to 30 seconds. Users who choose to watch them can receive digital currency and other per ...

Roblox is rapidly evolving into a platform for both digital and physical commerce. In the first three quarters of 2023, 1.6 billion digital fashion items were sold up 15% year over year.

Roblox just made its biggest advertising power move yet – and it could change how brands think about gaming, attention, and ...

Roblox has partnered with Google to expand its immersive advertising efforts, including its rewarded video ads product.

Roblox is expanding its ad capabilities with Google, enabling brands to buy Rewarded Video ads programmatically. Early tests show over 80% completion rates, with some exceeding 90%.

Loftis is confident that Differin’s market is on Roblox, since roughly two thirds of its customers are Gen Z or Gen Alpha customers, and that group of shoppers spends 2.5 hours on gaming per week, ...

The latter can be purchased both directly and programmatically, allowing brands and agencies to reach Roblox’s “tens of millions” of Gen Z users who are active daily on the service.

The company’s stated mission is to create ways for brands to connect with Roblox’s large Gen Z audience. Players can watch 30-second ads within immersive experiences in exchange for in-game ...

With Roblox's main videogame platform seeing strong engagement and monetization, the company has been looking to expand its overall business with advertising to take advantage of its large Gen Z ...