Car giant Jaguar has unveiled a new logo and a rebranded range of electric cars alongside marketing slogans such as “delete ordinary”, “live vivid” and “copy nothing”. The new logo ...

Jaguar, the luxury car has unveiled a new logo and introduced a striking new brand identity as part of its transition to an electric-only future by 2026. The rebranding reflects the automaker’s ...

The Jaguar rebrand has remained controversial since the bubble gum pink Jaguar Type 00 was revealed alongside a cringeworthy new logo and advertisement ... backlash from the car community, it ...

X owner Elon Musk wrote on X, “Do you sell cars?” People also complained about the new, stylized, logo. The “leaper” jaguar image has also been reimagined. Charles Taylor, marketing ...

The font, the new logo that replaces the growler ... What I do care about is that Jaguar remains on life support. Type 00 and the cars created from it (spoiler alert, this isn't the production ...

Jaguar’s controversial and headline-hitting change of direction in late 2024 highlights the high stakes risk that comes with ...