So you're tasked with sending out emails to solicit new clients or to make existing ones happen - here are some tips you can ...

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Why the Dream Team Approach Translates to Email Teams, Too Anyone who's ever worked in email marketing knows that one of the biggest challenges email teams face is not having enough people (or the ...

Some 26% of respondents say they measure the success of transactional emails by looking at opens, 23% look at clicks, and 23% look at the delivery rate: Despite survey respondents' recognition of the ...