Willie Nelson, Snoop Dogg and Martha Stewart are teaming up once again in partnership with Bic to promote its EZ Reach lighter and to celebrate this year's 4/20 cannabis holiday. Launching ...

Businesswoman and entertaining expert Martha Stewart has once again teamed up with her friend, Grammy Award-nominated rapper ...

Their latest joint effort? Co-hosting the BIC EZ Reach Lighter Supper Club with SWED, a sensorial dining experience celebrating 4/20. I had the chance to sit down with the Doggfather to talk ...

They'll enjoy an elevated tasting menu of flaming and flambéed dishes (think spicy-hot canapes, flaming mac 'n cheese and Baked Alaska) all lit by the BIC EZ Reach Lighter and inspired by their ...

In 2020, BIC disrupted the industry it has led for nearly 50 years with the launch of an innovative new lighter, the BIC EZ Reach. Similar in size to the beloved BIC pocket lighter but... We’re ...

the dinner will feature the brand’s classic EZ Reach lighter, which Stewart has incorporated into her evening menu plan. Each celebrity will focus on their strengths, with Snoop Dogg curating ...

BIC® is helping consumers light the way to the perfect vibe this 420 with the BIC EZ Reach Lighter Supper Club with SWED, an exclusive cannabis dining experience curated by BIC's multi-year partners, ...