KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes. In an ever-increasing world of messy attribution – thanks to privacy law ...

The XR and Scope3 partnership embeds carbon emissions tracking directly into creative workflows, giving brands real-time ...

Leading digital marketing agency JumpFly launched a new email marketing service to help businesses boost lead generation, engagement, and growth. Hoffman Estates, Illinois--(Newsfile Corp. - March 28, ...

Australia’s gift card market is on track to grow from $7.42B in 2024 to $11.85B by 2029, at a CAGR of 9.6%. Digital gift ...

The meeting also reviewed Oman’s participation in major global technology events, including the Mobile World Congress in ...