Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

To translate insights into action, brands should establish cross-functional collaboration between data analysts, marketers ...

Fragmented stacks, real-time demands and privacy constraints are rewriting the rules of unified data strategy.

Introduction E-commerce marketing has undergone a rapid transformation over the past decade, driven by technological ...

Microsoft Chief Partner Officer and CVP Nicole Dezen talks company’s 50th anniversary, AI, Copilot, security and more.

Expanding a customer base is crucial for businesses to maintain long-term growth, remain competitive and adapt to changing market dynamics. Without a strategic, well-defined approach, companies ...

Let’s dig into the relative performance of Salesforce (NYSE:CRM) and its peers as we unravel the now-completed Q4 sales ...