The hue, more saturated than anything in the visible world, would pair well with natural textures, neutrals and even a ...

Scientists have unveiled a new color called Olo that can only be seen using a laser pointed directly into the cone of the ...

Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that can’t be found on a Pantone ...

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

A laser experiment has revealed what researchers call a never-before-seen color, described as an intensely saturated teal.

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it ...

Apple tends to play it safe when it comes to color options for its top-of-the-line iPhone Pro and Pro Max. Your choices are ...