Suddenly, the type appears as the cola company’s script logo. The ad is part ... by rendering them in the books’ original first-edition typefaces. The passages are printed in black, and references to ...

Coca-Cola has launched its new “Classic” campaign, celebrating the brand’s presence in some of the world’s most beloved books ...

‘Classic’ replaces the word ‘Coca-Cola’ or ‘Coke’ with the brand’s signature red logo in excerpts pulled from original novels by authors such as Stephen King, JG Ballard and VS Naipau ...

The viewer follows a passage being written in an old-timey typeface until there’s a reference to a bottle of Coke. Suddenly, the type appears as the cola company’s script logo. The approach ...