The 1985 launch of New Coke was the result of the cola wars between Coca-Cola and Pepsi. It didn't work out as Coca-Cola intended.

The trade war presents complex challenges for companies within the food and beverage industry, from small, independent bottlers to massive, multinationals like Coca-Cola.

After years of speculation and high-profile ownership, the iconic former Coca-Cola bottling site near Houston’s West ...