“Private label will continue its growth trajectory, but the next wave of growth may come from different places,” Sally Lyons Wyatt, global executive vice president and chief adviser at Circana ...
That compares to sales worth $3.2 billion in 2023 and $2.8 billion in 2022, the data, which comes from market research firm Circana, shows. The data was provided to Reuters by an industry source ...
Chicago, Feb. 24, 2025 (GLOBE NEWSWIRE) -- Circana LLC is expanding its audience targeting solutions and moving beyond traditional purchase-based targeting to include a new range of deterministic ...
Chicago, Feb. 19, 2025 (GLOBE NEWSWIRE) -- Circana™ today announced the upcoming launch of B2B Solution Insights, a new offering providing comprehensive order-level visibility for products sold ...
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Kroger’s Marketing Chief to Lead Consumer-Analytics Firm CircanaKroger’s chief merchandising and marketing officer Stuart Aitken will take up the role of chief executive at market-research firm Circana to lean into AI as a tool for growth. “It was tough to ...
The collaboration between Predactiv and Circana marks a significant milestone in data-driven programmatic targeting, demonstrating how complementary data sources can work together to unlock ...
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