Tarte Cosmetics and Trü Frü have partnered to launch the Maracuja Cherry Crush Lip Collection and limited-edition Trü Frü Tarte Cherries. The cherry girl aesthetic trend is rising in popularity.

Cherry is having its moment, with the vibrant fruit seeming to show up everywhere from skincare products to lip glosses and perfumes ... Guaiac Wood, Peru Balsam, Ambrettolide, Patchouli and ...

Everyone’s loving it! It’s also versatile — you can use the shade for a lip look or blush, or even get experimental with ...