In celebration of the rare total lunar eclipse, also known as a "blood moon," happening on March 14, the beloved juice brand is releasing a cosmic new flavor

Capri Sun has launched its first-ever glow-in-the-dark pouch, known as Moon Pouch, in honor of the upcoming Total Lunar Eclipse. The total lunar eclipse, also known as a Blood Moon, occurs when the Earth is fully positioned between the sun and the moon.

Capri Sun now shares another thing in common with NASA. The juice brand and space agency are already using the same foil for their drink packages. Now both are moon-bound.

Capri Sun enters a new phase with the launch of Moon Punch – the brand’s first glow-in-the-dark pouch ahead of the Total Lunar Eclipse. For the first time, Capri Sun is turning the moon itself into a scannable code through Snapchat,

The limited-time offering from the Kraft Heinz juice brand will be doled out to consumers who scan the moon through the camera on the Snapchat app.