A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes News moves fast, and there's not always time to untangle the complex ...

Burger King went through a rough patch ... The idea to center the brand's new look around the Whopper came from a logo redesign for the sandwich. The Whopper stripes first appeared in the "E ...

The interior has signature design elements such as the new “King Booth,” a space ... The modern, eye-catching exterior features a large Burger King bun logo and a “Home of the Whopper ...