Or as Fabrizio Buonamassa Stigliani, Bulgari’s executive director of watch design, says: “Serpenti is more than an icon; it’s a signature.” The first Serpenti watch was released in 1948 ...

But there are also some women’s watches that have broken through to become legends in their own right. The Panthére de Cartier, Chanel Première and the Bulgari Serpenti all come to mind. The Bulgari ...

From 1st to 7th April 2025 at the Palaexpo in Geneva, a Watches and Wonders Geneva fair dedicated to the major watch brands ...

To celebrate its 100th anniversary, Watches of Switzerland is exclusively partnering with Bulgari and launching two limited edition luxury watches. Both the Serpenti Seduttori and Octo Roma ...

Bulgari has just announced a series of new novelties at LVMH Watch Week, including a revival of its iconic Bulgari Bulgari. The luxury fashion house is drawing close to the 50th anniversary of its ...

These are displayed alongside a selection of Bulgari’s Serpenti creations, including watches and jewellery from Bulgari Heritage and some unreleased, one-of-a-kind pieces. The exhibition unfolds in ...

The ancient Bayon Temple formed a dramatic backdrop to celebrate the arrival of Bulgari’s Aeterna high jewellery collection.