Or as Fabrizio Buonamassa Stigliani, Bulgari’s executive director of watch design, says: “Serpenti is more than an icon; it’s a signature.” The first Serpenti watch was released in 1948 ...

GENEVA — It’s not surprising that Roman jeweler Bulgari is setting a new record in high watchmaking as it marks its first participation as an official exhibitor of the Watches and Wonders fair here.