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With no brand differentiation, raw meat producers are often price takers that are more exposed to commodity price fluctuations and general supply/demand dynamics, as consumers tend to make ...

Brand challenge: How can brands in low-involvement categories break the 'commodity' curse? Suffering the same fate with other condiment brands, CHIN-SU chili sauce struggles to create connection with ...

AGCO’s Fendt, Massey Ferguson and PTx brands will exhibit farmer-focused products, technologies and services at Commodity Classic 2025.