Some 88% of B2B marketers use content marketing for their marketing efforts, as do 76% of B2C marketers, according to research from MarketingProfs and the Content Marketing Institute. But the mindset, ...

B2B marketers are more likely than B2C marketers to apply personalization to emails and websites, according to recent research from Evergage and Researchscape International. The report was based on a ...

Generative AI is transforming business operations, but its adoption varies significantly between B2B (business-to-business) and B2C (business-to-consumer) organizations. While both use AI-powered ...

The key differences between B2B and B2C crypto payments, including processes, benefits, and verification requirements.

B2B is often seen to lag behind B2C in marketing ... That brand is more than just a logo - it’s your company’s reputation. It’s what people remember about your business when a buying ...

What are B2B payments? B2B payments are transactions that occur between two businesses for goods or services. This term differs from business-to-consumer (B2C) transactions, which are made ...