The iPhone maker’s defense of its DEI programs comes as several major corporations are rolling back the so-called “woke” initiatives following a 2023 Supreme Court ruling against

If Apple rejects a proposal that would dismantle its diversity, equity and inclusion commitments, it would buck the wave of anti-DEI policies sweeping corporate America.

Apple (NASDAQ:AAPL) urged investors to reject a proposal to eliminate its Diversity, Equity, and Inclusion (DEI) initiatives, as disclosed in a recent proxy filing. The proposal, submitted by the National Center for

Apple's board opposes a shareholder proposal to dismantle its Diversity, Equity, and Inclusion initiatives. The proposal, citing Supreme Court decisions, claims DEI increases legal risks. Apple argues the proposal is a business strategy intrusion.

Apple 's board of directors has advised its shareholders to vote against a proposal to end the company's Diversity, Equity, and Inclusion (DEI) initiatives, according to the company's recent proxy filing.

Costco's stance in support of DEI contrasts with the positions taken by other big consumer brands, including Walmart and McDonald's.