Buc-Wheats, the mapley, wheaty cereal that eventually became honey-flavored, never really took off too hard and was ...

The flood of kid-friendly, cereal-shilling characters that followed reads like a Who’s Who of American iconography, including ...

Lots of American kids were wild about Nintendo in 1989, and Ralston understood the fervor when it created the Nintendo Cereal System that year. Playing off of the name of the game console ...