Insurance giants Liberty Mutual, Allstate, and Progressive are among the top mascot-driven advertising campaigns, MarketCast reported. These ads intend to entertain viewers while delivering measurable ...

Five years ago, competitors were challenging Allstate on our perceived weakness: price. The brand needed a character named Mayhem to help show that you may get what you pay for when it comes to ...

Allstate's Mayhem Reigns in Likeability and Memorability: Allstate's Mayhem continues to captivate audiences with its signature mix of chaos and humor, ranking first in both Ad Likeability and ...