Youth-centric gaming and social platform Roblox has earned positive notices from Wall Street analysts for its new advertising initiative. Roblox stock rose on Wednesday.

which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means marketers who want to reach the younger Gen Z audience that dominates the ...

The company also announced it’s expanding its partnership with Google to help scale immersive advertising to brands by adding Ad Manager. Rewarded Ads are an expansion of Roblox’s existing ...