1664 Brut’s packaging features the brand’s classic colours of blue, red, and white, along with Champagne gold, to provide an elegant touch that reflects the brand’s aesthetic. Consumers can ...

1664 Bière 0.0% has performed strongly in consumer research ahead of the beer’s launch. Amongst consumers, 1664 Bière 0.0% was particularly recognised for its excellent taste, with consumer testing ...

Wetherspoon pubs across the UK and Ireland are set to introduce a new premium draught lager to their beer selection. The French premium lager, 1664 Bière (4.6 per cent ABV), will be added to the ...

French beer brand 1664 has announced a partnership with urban fashion brand CLOT. Combining CLOT’s innovative design philosophy with 1664’s playful elegance, the collaboration reflects a ...

WETHERSPOONS has added a new draught beer to its line up and prices start from £3.20 a pint. Punters can pick up the 1664 Kronenbourg Bière (4.6%) across all its more than 800 boozers.